earring photo nyc

Jewelry Company Promo Video

This video was made as part of a product presentation at an industry event. Pluczenik is one of the world’s most renowned diamond sightholders, and Plevé is its exclusive line of designer jewelry. This project was mostly editing intensive. It was a last minute gig, with only a few hours to make the video, so we shot additional B Roll on site, recorded an original script, and edited with older footage from past promo videos to create something fresh. As an homage to the late David Bowie, we used his song as a backdrop for the presentation. The video was meant to break the mould of typical, boring, luxury product presentations and offer something unique. It was well received by the audience of international professionals.